being penny wise but pound foolish

While social media is an inevitable part of most of our lives, many are ill 
equipped to even make educated distinctions between media formats 
and socializing. 

To be clear, social media is a way to convey or share information with a 
wide audience, while social networking is an act of engagement. Social 
media is the means to deliver a message. Social networking is the 
two-way communication that builds and develops relationships. 

"Social Media can be called a strategy and an outlet for broadcasting, 
while Social Networking is a tool and a utility for connecting with others." 
~ Lon S. Cohen 

Read the full blog here.